{"id":1017,"date":"2023-09-15T10:48:55","date_gmt":"2023-09-15T10:48:55","guid":{"rendered":"https:\/\/thebweb.design\/?p=1017"},"modified":"2025-08-30T16:15:25","modified_gmt":"2025-08-30T16:15:25","slug":"gablerbrau","status":"publish","type":"post","link":"https:\/\/thebweb.design\/es\/gablerbrau\/","title":{"rendered":"Gablerbr\u00e4u"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The primary reason Gablerbr\u00e4u, one of Salzburg’s oldest “Wirsthaus”<\/strong> in Austria, reached out to me was to create a new website.<\/strong> However, we encountered some challenges along the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
The logo the brand already had.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
This is how a brand optimization looks like. From a logo, to a complete visual brand identity.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

As I began, the only material I had was their logo. The brand lacked clear definition<\/strong>, so after a brief discussion with the client, we recognized the need to address this before proceeding with the website development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Using a few photos they provided, I crafted a color palette.<\/strong> This palette incorporated the green from their uniforms, the golden hue of their beer, and other colors inspired by the facade of their historic establishment.
Next, I worked on refining the logo and selecting the fonts that would represent the brand<\/strong> moving forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

During the website construction, I had the privilege of collaborating with professional photographer Evelien Walker<\/strong>, renowned for her expertise in interior and food photography. Her work added a modern, fresh, and professional touch to the website.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Once the website was completed, the client was thrilled with the outcome.<\/strong> They even entrusted me with designing the menu for the upcoming season. Building upon the branding established during the website project, I designed a fresh menu for the restaurant.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"Menu<\/figure><\/div>
\"Menu<\/figure><\/div>
\"Menu<\/figure><\/div>
\"Menu<\/figure><\/div>
\"Menu<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Not only did they print the new menus, but they also requested that I make them available online on the website. Once again, their satisfaction with the result was evident.<\/strong>
With the new menu ready, we faced the challenge of updating the posters outside the restaurant, which still featured the old menu. Consequently, I adapted the new menu for the restaurant’s showcases<\/strong>, creating two versions: one in German and another in English to cater to both locals and tourists. The results spoke volumes, seamlessly integrating the new look.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Lastly, I assumed responsibility for their social media presence<\/strong>, with a particular focus on Instagram. Here, I performed a strategic review and revitalized their online image.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In working alongside Gablerbr\u00e4u, we took a piece of Salzburg’s history and made it digital, blending tradition with modernity.<\/strong> The result? A clean, modern website that respects the restaurant’s rich heritage.<\/p>

We’re eager to do the same for other businesses looking to boost their online presence. If you’re ready to improve your brand’s online profile, get in touch.<\/strong> Together, we’ll create a unique online story that engages your audience and brings your vision to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The primary reason Gablerbr\u00e4u, one of Salzburg’s oldest “Wirsthaus” in Austria, reached out to me was to create a new website. However, we encountered some challenges along the way. The logo the brand already had. This is how a brand optimization looks like. From a logo, to a complete visual brand identity. As I began, […]<\/p>\n","protected":false},"author":1,"featured_media":1063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29,18],"tags":[36,35],"class_list":["post-1017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-web-design","tag-menu","tag-restaurant"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/posts\/1017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/comments?post=1017"}],"version-history":[{"count":36,"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/posts\/1017\/revisions"}],"predecessor-version":[{"id":2505,"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/posts\/1017\/revisions\/2505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/media\/1063"}],"wp:attachment":[{"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/media?parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/categories?post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebweb.design\/es\/wp-json\/wp\/v2\/tags?post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}